Multi-Channel Visual Identity for Boutique Music Retailer
Developed comprehensive visual identity system spanning product campaigns, promotional graphics, and retail environment. Created signature halftone texture and bold color-blocking for engaging digital content, while maintaining high-contrast clarity for functional in-store signage; establishing distinctive brand presence across all customer touchpoints.
PROMOTIONAL CAMPAIGNS
Bold typography, halftone textures, and vibrant color blocking created engaging seasonal promotions across web and social channels. Multi-format design concepts scaled from web banners to square posts to vertical stories.
PRODUCT CAMPAIGNS
Art direction and graphic design for product launches using vendor-supplied photography. Halftone textures and color treatments created engaging compositions that elevated standard product content into branded campaign graphics.
RETAIL SIGNAGE AND WAYFINDING
High-contrast signage prioritized readability and functionality while maintaining brand presence through consistent logo treatment and bold typography for in-store environment.
